Commit c2aec868 authored by Carlo Angelo Cordero's avatar Carlo Angelo Cordero
Browse files

Upload New File

parent 2fad6735
<!DOCTYPE html>
<title>Tulay sa Pag-unlad, Inc. | Home</title>
<meta name="description" content="This is the description">
<link rel="stylesheet" href="css/styles.css" />
<header class="main-header">
<nav class="nav main-nav">
<li><a href="index.html">Home</a></li>
<li><a href="about.html">About</a></li>
<li><a href="data.html">Data</a></li>
<!-- <hr> -->
<h1 class="band-name band-name-large">Tulay sa Pag-unlad, Inc.</h1>
<!-- <br>
<br> -->
<section class="content-section container">
<h2 class="section-header">Loan Collection Prioritization Strategy Proposal</h2>
<h3 class="section-sub-header">Scenario</h3>
<p>No existing process to determine which customers to collect from and what strategy to use.</p>
<p>No personal incentives for center officers (clients) to collect from past due members.</p>
<p>No disincentive for customers with late payments.</p>
<h3 class="section-sub-header">Goal</h3>
<p>Come up with a straightforward mechanism to determine which customers to target
through the organization’s collection efforts.</p>
<h3 class="section-sub-header">Methodology: RFM Analysis</h3>
<img class= "about-band-image2" src="css/rfm.png" width="500">
<p>RFM (Recency, Frequency, Monetary) analysis is a customer segmentation technique that uses past
purchase (payment) behavior to divide customers into groups.</p>
<p>RFM helps divide customers into various categories or clusters to identify customers who are more
likely to respond to promotions and also for future personalization services.</p>
<h3 class="section-sub-header">Solution</h3>
<p>RFM classes are identified upon running the jupyter notebook using the TSPI's raw data</p>
<p>Created an interactive datatable under Data page where the user can see a summary of their
pending loans at the branch level and is able to extract the table to a csv file </p>
<footer class="main-footer">
<div class="container main-footer-container">
<h3 class="band-name">TSPI</h3>
<ul class="nav footer-nav">
<a href="" target="_blank">
<img src="css/facebook.png" width="100">
\ No newline at end of file
Markdown is supported
0% or .
You are about to add 0 people to the discussion. Proceed with caution.
Finish editing this message first!
Please register or to comment